adnative.net

Advertising client
Shell

Target markets
North America/ Global

Objective
Drive more awareness and further establish the brand itself in a saturated market. 

Target audience
-From government policy makers to digitally-savvy consumers
-Demographics: M/F, 25-54yrs
-Lifestyle: Great interest in energy consumption.

Strategy 
Proposed an accessible, high-quality, engaging interface to encourage discussion and debate on energy issues. 

Media Partner
Scientific American

Media Solution
Created a weekly Energy Poll, augmented with print and online advertising solutions. A 1.5 million impression promotional campaign also directed users to the poll. 

Result 
Leveraging Scientific American’s global reach, the poll garnered participation from around the world. 
Up to 9.9% of the users who saw the Weekly Poll (as many as 19,800 people) took the time to vote.

To find out more, please contact us.