As of February 2009, Powers International UK, Triservice France, Permedia Germany and Triservice Switzerland have been re-branded under a new, unified brand identity. The four companies with offices in London, Paris, Frankfurt and Geneva will be operating under the new name «Adnative» and have adopted a completely new corporate identity.

The new identity is part of a worldwide reorganization of PubliGroupe’s media sales companies and follows the rebranding of the division’s other network Publicitas in 2008.

The name «Adnative», (ad+native) reflects the core of our business – allmedia sales – and highlights the importance of our local presence and expertise. Adnative offers international advertising solutions through a global portfolio whilst at the same time being native in the local market.

The new logo consists of two parts – the «adnative» word mark and the dot squares. The word mark in black and white stands for our tradition and experience and the lowercase type signals accessibility. The dot squares, created with 30 dots in a range of dimensions, refer to various aspects of the media world: pixels, light spots, printing processes. The two squares formed from the dots symbolize advertising space in general and our key media offering – print and digital. The new logo was created by the Zurich-based brand agency Scholtysik Niederberger Kraft (SNK).