On Apr 4th, ELLE and Paris Match received a very prestigious award during the 10th edition of “Magazines de l’Année” (magazines of the Year) in Paris.

Organized by the Press Magazine Association, six awards were assigned by a jury made up of the best professionals of the sector and chaired by Mercedes Erra, CEO of EURO RSCG Worldwide.

Paris Match France was awarded as “Magazine of the Year”, due to its circulation and editorial performances.
Paris Match reaches 3, 7 Mio readers (One 2011) each week and has a circulation of more than 620.000 copies.

ELLE France won a special prize “10 Years of Success” for being a universal reference brand. It has been able to change and to keep its role during all those years.
ELLE, first high-end weekly magazine, reaches more than 2 Mio readers per week (One 2011) and has a French paid circulation of almost 384.000 copies.

Click here for more information about Paris Match France.

Click here for more information about ELLE France.

Do not hesitate to contact us should you need any further information.

Le Monde is reaching now 59% of the French executives with high incomes. With 929'000 average premium readers per issue (on a total of 1’823’000 readers), Le Monde is strengthening its focus on Economy and business with:  

• Every day: 5 pages “Economie” with a more business approach 
• Every Monday: a brand new 16 pages supplement “Eco&Entreprise” since April 16th  
• Continuously: a new economy channel on www.lemonde.fr and mobile apps. 

This project has been proposed by Jean-Baptiste Jacquin, editor in chief with the following targets: 

• Business orientation: News and business innovation, brand strategies 
• Thematic approach: Auto, real estate, investments, etc… 
• New contents: interviews, surveys, portraits, etc… 

Do not hesitate to contact us should you need any further information.

Télérama has been the French cultural news magazine for 60 years. Every week, Télérama focuses on changes in society (politics, economy, domestic or international issues). These changes are studied through culture: cinema, music, books, dance, theatre, design, art, television, radio ... 

Télérama has extremely loyal subscribers which renew at 80% to 90% their subscription: a real phenomenon in the magazine world. 

Each week 2.4 million people are reading Télérama, which is n°1 on news audience and diffusion with more than 623’000 copies. 

Since March 28th, Télérama has changed its magazine layout, its website and also apps.

• New graphic fields : refined logo, special host or main theme on the cover
• New narrative style : L’éditophoto 
• New rhythms : special host on the magazine opening

Each month 1.3 million visitors on www.telerama.fr (+18% in a year) and 0.3 million of visitors on the mobile app. (+ 28% in a year). 

Click here to go through the complete presentation of Télérama. 

The latest Audipresse One 2011 is now released and the supports of M Publicité rank first place in different criteria. Every month Le Monde brand brings together more than 4.5 millions CSP+ and 60% of the audience is visiting www.lemonde.fr (web or mobile). 

Key points: 

 Le Monde, the more feminine – 41% women 
 Le Monde, the youngest – 38% < 35ans (average age 44 y.o.) 
 Le Monde, best national coverage – 61% in Province
 Le Monde, CSP+ and highest income  - 42% CSP+ & 38% high-income 

The weekly magazines of Le Monde brand in the universe of news (M, Télérama, Courrier International, La Vie…) are very strong on the main targets “B to B” and “B to C”. 

Key points:  

 Télérama, M and Courrier International have a very premium profile: younger than other news magazines, with a high share of Senior Managers, CSP+, High-income, urban.
 Télérama is the news the more feminine, CSP+, urban, high income news magazine:
- 52% women
- 46% CSP+
- 65% urban
39% High-income 

www.lemonde.fr ranks first amongst press brands in the digital segment. More than 6.3 mio internet users and mobile users are visiting www.lemonde.fr. 

Click here to download the complete Audipresse One 2011 for M PUBLICITE. 

After the release of the new TNS SOFRES survey, SPORT&STYLE, L’Equipe daily newspaper monthly supplement confirms the quality of its readership with brand new figures.

Based on more than 3 000 interviews, the new TNS SOFRES survey defines the average SPORT&STYLE readers as follows: 

                                    75% men
                           79% ‘Active’ target
                                   57% CSP+
                  Average Age: 40 years old
        A PREMIUM TARGET GROUP NOT TO MISS!

SPORT&STYLE is distributed every 1st Saturday of the month with the weekend offer of the French daily L’Equipe (200 000 copies in urban areas + 20 000 in trendy restaurants, luxury hotels, concept stores...).

Click here to download the detailed survey presentation!

The brand new released Audipresse Premium study states that ELLE is the first women’s magazine on the “Premium Easy” women target.

It has a penetration of 20% on the group “Easy Top8”, meaning women with an income of more than € 65’000 per year; it reaches almost 22% on the “Easy Top 5” (more than € 80’000 per year) and almost 29% on the “Easy Top2” (more than € 115’000 per year).

Good news does not end here: on January 20th ELLE France will publish a Wedding Special, featuring ideas and suggestions for young brides.

With 48 exclusive pages, the Wedding Special aims to touch young women who are going to be married in 2012 (2011 brides: 274’000).

Click here for a full presentation of ELLE France rankings by Audipresse Premium.

Click here for all the details about ELLE Wedding Special of Jan 20th.

 
Do not hesitate to contact us should you need any further information.