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INNOVATIVE IDEAS FROM ELLE FRANCE

On April, 27th, ELLE France changed its layout, launched DailyELLE, a completely new online concept and spread itself onto new platforms: the Apple Kiosk and Flipboard, the iPhone and iPad social magazine.

With a new breath of life, a better layout and columns with an original and more visible journalistic approach, ELLE now offers new content in a restructured read.

On the other hand, the new web concept DailyELLE is an hourly, online fashion meeting point.
A striking new way to talk about fashion, on an original site put together by the editor-in-chief, Sophie Fontanel.

www.dailyelle.fr is accessible through http://www.elle.fr and will be promoted on all ELLE’s extensions: within the magazine’s new columns, in daily newsletters, via social networks and mobile apps.

Each week ELLE France brings together over 2 million readers* and has a French paid circulation of 383,845 copies (OJD 2011).
20% of ELLE readers belong to the A social class (vs 16% of Madame Figaro and 15% of Vogue) and 27% of them have a household income higher than €45’000 (vs 21% of Vogue and 23% of Grazia)*.
Each month, elle.fr receives 2.3 million unique visitors (Nielsen).


Click here for the latest media pack of ELLE France.

* source: ONE 2011



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