Inflight TV and Movies

Cathay Pacific’s award-winning StudioCX, interactive entertainment system offers a variety of entertainment in all seats in all classes. Each seat has a personal TV which can access up to 20 video channels or On Demand videos.

Slotted among the latest Hollywood release, sport or popular shows, your television commercial can return astounding results.

The ad can be placed for example in movie channel, Daily News or Short features.
Formats possible: 30-sec,60-sec TVC spot per month or 5-sec billboard spot per month.

These billboard spots are an excellent opportunity to deliver your advertising message to
passengers during the journey.

Airshow

Airshow features the latest information on the aircraft’s flight path, time and distance to destination. It also shows estimated time of arrival, connecting gate and baggage claim information. Airshow is available to passengers throughout the flight and broadcasts on all screens before the aircraft takes off and descends for landing. Airshow plays in a loop lasting about 60 seconds. Each loop includes a 5-second billboard
advertisement.

Airshow Time Sponsorship

A new opportunity for a watch client to ‘own’ exclusively the Airshow time pages with a sponsorship message of ‘Time brought to you by’.

Sponsorship period: a minimum of six months consecutively. Size: sponsor’s name and/or logo no bigger than 235 pixels x 40 pixels

NSI Banner and Billboard

Possibility to target First & Businesse Class only.

NSI Banner – a skyscraper ad placed monthly on the right hand side of the TV screen alongside most programme menus (under ‘Entertainment’, ‘Infotainment’ and ‘Inflight Services’). When clicked on the banner with the personal TV handset, it will open into a full screen advertisement.

Infomercial – an advertiser-supplied programme to be placed under ‘Infotainment’, with a minimum duration of 2 minutes every month.

Audio Entertainment

From the latest pop and rock to classics, relaxation tips, and interviews with the world’s top stars, it’s all available in flight. Use this cost-effective and subtle method of reaching Cathay Pacific’s affluent customer base.

Reach passengers as they dine with your creative message on the reverse of meal tray cards.

Available on all flight classes monthly and we can also distribute meal cards on specific routes.