PAX survey – Asia

The latest PAX survey has just been released.

It covers the top 22% of the Asian population of affluent adults, business decision makers and/or top management across 10 key markets inclusive of Australia, Indonesia, Singapore, Malaysia, Thailand, India, Hong Kong, Taiwan, Philippines and Korea. China is not included at all and in Japan, only TV media are measured.

Both Discovery and Silkroad are showing again outstanding performances in terms of monthly incomes, Top Management, number of trips, financial investments, ownership of luxury watches and jewels.

Please bear also in mind that in March 2011, Cathay Pacific announced the acquisition of 15 new Airbus A330-300 and 10 new Boeing 777-300ER aircrafts. All these new aircrafts will be delivered before end of 2015 – that is, a total of 91 new aircrafts on order for delivery between now and 2019.

Do not hesitate to contact us if you need further details.

ELLE CHINA BECOMES BI-MONTHLY TO SATISFY ITS FASHION-HUNGRY READERS!

In 1988, ELLE was the first International Fashion magazine to be launched in China.

After 23 years of strong commitment to Chinese women, ELLE has established itself as the undisputable leader of Fashion media in this fast growing market.
ELLE’s recognition of the Chinese market’s fantastic potential is visibly demonstrated today, as China becomes one of the world’s main fashion capitals and a hub for luxury brands.

2012 will see a strong breakthrough for ELLE CHINA.
From February, ELLE will become bi-monthly, publishing 2 issues per month, to keep up with the frenetic lifestyle of Chinese upscale women and to answer their strong desire for fashion, trends, beauty and brands.
This dynamic publication strategy will allow ELLE to reach new readers from existing monthly fashion magazines and weekly glossies.
Simultaneously, ELLE will target expansion in fast developing 2nd and 3rd tier cities with an attractive cover price for a pagination of 300 to 400 pages.
This will be synchronized with the launch of an innovative communication campaign to reinforce its fashion appeal to the modern Chinese woman.

Please click here for an updated presentation of ELLE China.

Don’t hesitate to contact us should you need any further information.