Adnative offers international advertising solutions through a global portfolio whilst at the same time being native in the local market. The new logo consists of two parts – the «adnative» word mark and the dot squares. The word mark in black and white stands for our tradition and experience and the lowercase type signals accessibility. The dot squares, created with 30 dots in a range of dimensions, refer to various aspects of the media world: pixels, light spots, printing processes. The two squares formed from the dots symbolize advertising space in general and our key media offering – print and digital.